Survey Monkey Introduction

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Survey Monkey is an online survey site that offers easy to use and cost effective web-based survey design capabilities. The Survey Monkey Company was founded in 1999 and is now part of a private equity consortium.

Survey Monkey offers free accounts as well as paid professional subscription services with enhanced features. The Basic Account allows users to design and distribute their own surveys and collect, track and analyze responses based on summary averages and graphs. This basic version lets users build unlimited surveys but the numbers of questions per survey as well as the number of responses accepted are limited. The Professional Account offers unlimited survey questions and responses as well as additional customization options for style, tracking, shared use, filtering, exporting and results analysis. To see how to set up an account, watch this Introductory Video.

This online surveying tool has widespread use and many benefits. The tool’s free and professional versions are accepted as reliable and trusted ways to collect data in many educational and business settings. Specifically, it is used to collect customer insight and feedback, employee opinions, research figures as well as in event planning, education and training from pre-registration to performance evaluation. Examples of currently active online surveys include Negotiation Strength & Weaknesses Skills Assessment Surveys, Business & Government SWOT Analysis Surveys, Higher Education Program Performance Assessment Surveys, Association/Conference/Event Pre-Registration and Participant Member Surveys and Computer Challenge Learner Skills Assessment Surveys.

Survey Monkey Workflow


Survey Monkey Benefits

As an effective assessment tool, Survey Monkey offers the benefit of easy use, reduced cost and multiple survey design options. These include ability to customize questions and response areas, personalize design by setting language choices and adding logos or images, adapt data analysis and sharing as well as set tracking, completion and administration options to fit the users’ needs and desires. One particularly nice feature are the four options available for survey administration, namely via email, via web link, embedded as pop-up and via Facebook friend lists. Also, being able to visualize response results on the summary page and with graphs positively affects the tools’ overall effectiveness.



Survey Monkey Challenges

Survey Monkey also has its limitations as far as options for question and answer setup, shared survey design and survey administration.
First, although customization is limited when it comes to style and button choices/adding/removal, improvement upgrades are slow to occur. Second, as far as collaborative survey building by multiple users, a serious limitation is the inability to separate the “shared” area from a “private” survey owner area, all users having access to the same login information, account content as well as administrative capabilities.
Third, the challenges of survey administration relate to the fact that survey respondents can be tracked only if the survey was sent by email, not via web links and that emails can be blocked by high security spam blockers. Finally, although very usable as an educational assessment tool, Survey Monkey still requires users to understand basic survey-building principles. In essence, as with many tools, the surveys have to be created with the ultimate goal in mind: optimizing research results with honest, objective assessment.


Survey Monkey in Education

Pre-Registration Evaluation Surveys

Cherokee Training Participation

Prior Knowledge Activation Surveys

Recreational Reading

Learning Goal Setting Surveys

Learning Goals

Concept Transfer Knowledge Surveys

Negotiation Skills Strength & Weaknesses

Peer Brainstorming Collaboration Surveys

Class Discussion & Brainstorming

Class Project Assessment Surveys

Class Project Assessment

Peer/Teacher Evaluation Surveys

Peer Assessment

Program/ Course Performance Surveys

Curriculum Improvement

Parent Involvement Surveys

Parent Involvement/Feedback

Survey Monkey Learning Objectives

In my online Leadership Trainee Development course, I plan on using Survey Monkey for collecting peer feedback for building a comprehensive Team Action Plan. The survey will ask questions around best practices, suggestions for improvement, actions for implementation, likely challenges to overcome and roadmap/timeframe brainstorming. Based on online class peer feedback and review-analysis of existing performance data, the leadership development trainee will be able to build a comprehensive Team Action Plan ready to be implemented in the real-world. This approach takes into account the key collaborative learning principle of brain-trust, stating that the end results of group intelligence are substantially more powerful than those created by a single individual. An example follows:

Trainees will create a team action plan resulting in 100% goal achievement on team project based on the rubric provided.

ü Activities: Analysis/Blogging Reflection + Peer Survey/Brainstorming + Group Wiki Collaboration
ü Assessment: Written Action Plan Proposal Document & Presentation –According to Rubric

Survey Monkey Conclusions

Survey Monkey is a reliable, cost effective and user friendly online survey design tool applicable in many educational and business settings. Generally well-liked and extensively utilized, Survey Monkey can be a very effective assessment tool when its features combine with basic survey building knowledge. In the online classroom, it can be used to assure familiarity with learner audience prior to registration or at beginning of class, as assessment of understanding of various concepts and activities, as self-analysis reflection tool for students as well as for assessing instructor or course performance. On macro level, the tool can be valuable for education institution evaluations, program performance and utility, business SWOT analysis and employee feedback as well as member or participant surveys of various kinds. The tool, although considered fairly flexible, has its own limitations. It can become a turndown due to limitations relating to lack of respondent tracking for link-based surveys and the inability to personalize style and separate work areas for shared versus private content. In conclusion, I liked Survey Monkey and would willingly recommend it for educator use with the warning that survey building, despite the pleasant features offered by this tool, requires attention to detail and can be challenging at times.